I have decided to explore some common misunderstandings in the print industry. In this digital age, it is particularly important to understand factors that drive the print industry. Certain people feel print and digital are vying for pole position, but this is a myth, because in fact the two can work harmoniously. In the first instance, you must give the readers what they want. Interesting content is appealing and dull content is usually ignored. You use two precious resources when printing. For example, you spend time writing the content and you spend money to put those words and images into print. Here are two ways to combine print and digital content:
Reach out to your Digital Audience
People who publish creative online content gather a following, thus personal success depends on publishing quality content. So, consider your target audience and read your competitors articles. Are the authors studying SEO keyword trends, optimizing keywords, writing about interesting subjects or making the most of hashtags? Focus on your digital audience before you reach out to your print audience(http://www.3ders.org/articles/20151230-belgian-goahead-digital-agency-is-3d-printing-customized-chocolate-to-market-their-services.html).
Appeal to your Print Audience
Digital presence is key, but you must do all you can to keep your target audience interested. In essence, your printed material should be sufficiently interesting to drive traffic back to your digital space. Print intriguing material to engage the audience and they will lookout for you online. Promo codes, augmented reality and QR codes will entice repeat web traffic. Maybe you are about to publish a novel. If so, offer purchasers a free digital copy as a lure.
The digital revolution leads us to believe we should focus on all things digital. However, ideally, we should keep readers interested in print and digital. Remember, printers cannot afford to ignore digital and concentrate on print.